{"id":1071,"date":"2018-06-07T06:39:33","date_gmt":"2018-06-07T11:39:33","guid":{"rendered":"https:\/\/www.neirayasociados.com\/?p=1071"},"modified":"2018-06-07T06:39:33","modified_gmt":"2018-06-07T11:39:33","slug":"los-tips-de-jonah-berger-para-llegar-a-ser-influyente","status":"publish","type":"post","link":"https:\/\/www.neirayasociados.com\/en\/los-tips-de-jonah-berger-para-llegar-a-ser-influyente\/","title":{"rendered":"Los tips de Jonah Berger para llegar a ser \u00abinfluyente\u00bb"},"content":{"rendered":"
\n

Para el autor, el poder de la influencia social est\u00e1 en lograr una combinaci\u00f3n de imitaci\u00f3n que produzca alguna familiaridad y una diferenciaci\u00f3n que muestre innovaci\u00f3n. Es decir, ser similar a los dem\u00e1s, pero \u00abdiferente\u00bb.<\/p>\n

La ciencia est\u00e1 detr\u00e1s de la gente que habla y escribe. Si entendemos esa ciencia podemos entender por qu\u00e9 las cosas se posicionan, podemos hacer contenido contagioso,<\/strong> podemos construir mensajes e ideas de productos<\/a> y servicios que se compartir\u00e1n de manera contagios\u201d, dijo Berger en un encuentro con algunos medios de comunicaci\u00f3n en Bogot\u00e1 durante el Wobi 2018, entre esos Dinero<\/strong>.<\/p>\n

El autor record\u00f3 uno de los pasos claves que rese\u00f1a en sus libros<\/a> y ayudan a que eso suceda. La moneda social, eso que se comparte para quedar bien,<\/strong> \u201cmientras algo mejor nos haga parecer, lo compartimos; es eso que hace que las personas suban fotos de vacaciones en redes sociales y no trabajando en la oficina, esas organizaciones que hacen que el cliente se vea bien, ese cliente que contar\u00e1 con orgullo, y de la manera m\u00e1s inteligente, su experiencia cuando hable con sus amigos y vecinos\u201d.<\/p>\n

 <\/p>\n

Fuente:\u00a0https:\/\/www.dinero.com\/empresas\/articulo\/jonah-berger-habla-de-influencia-social-en-el-world-business-forum\/259073<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Para el autor, el poder de la influencia social est\u00e1 en lograr una combinaci\u00f3n de imitaci\u00f3n que produzca alguna familiaridad y una diferenciaci\u00f3n que muestre innovaci\u00f3n. Es decir, ser similar a los dem\u00e1s, pero \u00abdiferente\u00bb. La ciencia est\u00e1 detr\u00e1s de la gente que habla y escribe. Si entendemos esa ciencia podemos entender por qu\u00e9 las […]<\/p>\n","protected":false},"author":4,"featured_media":1072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,3,7],"tags":[8,32,64,65,35],"class_list":["post-1071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","category-finanzas-personales","category-negocios","tag-colombia","tag-economia","tag-influencer","tag-millenians","tag-negocio"],"yoast_head":"\nLos tips de Jonah Berger para llegar a ser "influyente" - Neira y Asociados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.neirayasociados.com\/en\/los-tips-de-jonah-berger-para-llegar-a-ser-influyente\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los tips de Jonah Berger para llegar a ser "influyente" - Neira y Asociados\" \/>\n<meta property=\"og:description\" content=\"Para el autor, el poder de la influencia social est\u00e1 en lograr una combinaci\u00f3n de imitaci\u00f3n que produzca alguna familiaridad y una diferenciaci\u00f3n que muestre innovaci\u00f3n. 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